You have met the names. Now meet the colourful characters that help bring our family to life. Each mascot has a home of their own, with creativity, curiosity and care connecting them all.
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We Are Elixir
Craftex
A little spark for big dreams.
Fun, bubbly and full of colour, Craftex is the official We Are Elixir mascot. With a bright turquoise body, expressive blue eyes and a swept rainbow crest, Craftex brings a playful face to our creative world.
Craftex reflects the spirit behind Elixir: giving ideas room to grow, celebrating creativity and making people feel welcome along the way. From making and exploring to learning something new, that cheerful energy belongs wherever possibility begins.
Gitchex is the official Redacted mascot. The curved antennae, rainbow visor and pixel-glitch crest are unmistakable, paired with black streetwear and flashes of colour that make the character feel right at home in a creator community.
Gitchex gives a visual identity to Redacted’s people-first approach. Behind every profile is a person with their own voice, goals and reasons for creating. Confidence, individuality and belonging matter just as much as what appears on a screen.
Learnex is the official Elixir Academy mascot. Round gold glasses, a book-and-stationery crest and a friendly mint-green face give this little scholar an inventive, approachable look.
Learning can begin with a question, a fresh start or the confidence to try again. Learnex brings a welcoming visual presence to the Academy, reflecting our belief that building skills should feel encouraging and accessible, with room to learn at your own pace.
Inkex is the official Inprint of Elixir mascot. A cream, red and navy crest, little gold horns and a headset give Inkex a distinctive, news-ready appearance, complete with a friendly expression and a keen eye for what is happening.
Inkex adds a recognisable face to a world of stories, ideas and discoveries. That curious visual spirit sits alongside Inprint’s editorial work, where clear information, thoughtful questions and care for the facts help people explore the world around them.
Alchemex is the official House of Elixir mascot. A purple hoodie, bright lime and orange details, patterned feathers and a curled tail bring an expressive, energetic style to the House.
Personal style is another way to make an idea your own. Alchemex reflects that creative freedom, bringing a playful visual identity to House of Elixir and its world of design, clothing and self-expression. Colour, character and individuality are all part of the picture.
Penelopex is the official Elixir Philanthropy mascot. A sweeping pink, orange and yellow crest, rainbow-heart details and a bright, hopeful expression make this character a warm presence within the Elixir family.
Penelopex represents the care at the heart of our philanthropy: people coming together, supporting causes and finding ways to make a positive difference. The rainbow heart is a simple visual reminder that kindness and shared effort can take many forms.
Teachrex is the mascot of Teach Me a Lesson. A sweeping rainbow crest, bright eyes and a colourful tail bring a playful feel to the classroom, with a stack of books and a star-tipped pointer completing the picture.
Teachrex reflects the curiosity and encouragement behind the brand: making room for questions, trying something new and finding the fun in learning. That welcoming visual identity sits alongside Teach Me a Lesson’s resources and practical classroom tools.
Batterex is the mascot of You Batter Believe It. Cream and chocolate colours, a bright pink and orange crest, a chef’s hat and an apron give this character a distinctive kitchen-ready look, complete with a mixing bowl and whisk.
Batterex adds warmth and playfulness to the Elixir recipe book. From everyday favourites to a new bake, the spirit is simple: enjoying the process, making something to share and finding a little creativity in the kitchen.
Different characters. The same people-first heart.
Our mascots add colour and personality to the Elixir family. Behind every character is the same belief: people deserve encouragement, space to be themselves and support to grow.
