WE ARE ELIXIR: Where We Came From, Who We Are, and Where We’re Going

Let’s talk Elixir.

Where did we come from? Who are we? And where are we going? If you’ve landed here because you’re curious about our story, you’re in the right place. WE ARE ELIXIR didn’t appear overnight with a polished logo and a neat little origin myth. It’s been built in real time through pivots, setbacks, late nights, big leaps, and the kind of community moments that make you stop and think, “Yeah. This is it. This is what we’re meant to be doing.” But at the start, it was just me. This is my story, and how it became ours.

2015: The first spark (Geek Tech)

In 2015, the first version of “Elixir” didn’t look like an agency. It didn’t even look like a business in the traditional sense. It was a dream and a hustle. That year, I started Geek Tech, a side project built on a simple idea: earn a bit of money, and help people at the same time. That meant fixing whatever needed fixing for people in school. Screens, consoles, modded Xboxes, anything technical that someone didn’t know how to deal with. If it had a problem and I could solve it, I did. It might sound small, but that mindset never left me: show up, be useful, make someone’s day easier.

2016: College, creativity, and Dragon Designer Photography

In 2016, I finished secondary school and moved into college. That’s where things shifted. I launched Dragon Designer Photography, a photography business that started the way a lot of creative careers start: posting on social media, sharing my work, trying to get noticed, and hoping the right people would see it. Photography was something I’d always wanted to do. Not because it was trendy, but because it felt right. Creating, editing, capturing moments, telling stories through images. It was exciting in a way that made me want to keep going.

2017: Real life hits, and the call centre chapter

In 2017, medical issues in my family changed everything. I needed stability, and I needed income, so I took a full-time job at a call centre. If you’ve ever worked in one, you probably already know what I mean when I say it was soul-breaking. It was draining, repetitive, and it didn’t leave much room for creativity. But it paid the bills. So I did what I had to do. And then something important happened.

Meeting Darren: mentorship, weddings, and learning the craft

While working at the call centre, I met Darren, a wedding photographer. We got talking because photography and editing were already a huge part of who I was. About a year into that job, Darren asked if I wanted to help at a wedding as a second photographer. I jumped at it. Working weddings side by side taught me more than camera settings. I learned how to work with people, how to read a room, how to capture moments without interrupting them, and how to handle the pressure of a day that only happens once. It was intense, and it was brilliant.

2018: Going all-in, and finding a name through community

By late 2018, I started building my own photography work properly. But there was one problem. I didn’t have a name. I didn’t know what to call the business, what it should represent, or how it should feel. And instead of forcing a “professional” name that meant nothing, I did what I’d always done. I went back to community. At the time, I ran a Discord server under the name Mister Dragon's Tavern, based on my gaming identity. It wasn’t just a server. It was a space where gamers, streamers, artists, writers, friends, and even people who started as strangers could hang out and be themselves. It was active, supportive, chaotic in the best way, and full of creativity. So I built the business name from that world and launched MTD Productions. Over the years, MTD Productions covered it all: weddings, birthdays, events, and all kinds of photography work. Then COVID hit.

COVID: pivoting fast, learning new skills, staying alive

When the world shut down, events disappeared. So I pivoted. I started doing merchandise, 3D printing objects, selling graphics online, and taking on whatever creative work I could. It wasn’t just making do. It was learning. I picked up new skills, new tricks, and a bigger understanding of what I could offer beyond photography. That period shaped me more than people realise. It taught me how to adapt without losing myself.

2020: Elixir Studio, and the meaning behind the name

In 2020, I rebranded from MTD Productions to Elixir Studio. The name came from the idea of an Elixir in Skyrim, and the symbolism stuck. Historically, elixirs were tied to renewal, restoration, and the idea of becoming something stronger. That’s what I wanted too. Not just a new name, but a new chapter. A business that could evolve, and a version of myself that could evolve with it.

2023: A 255-mile move, and rebuilding from scratch

In 2023, life changed again. I met someone incredible, and I made a huge decision: I moved 255 miles away from my family and friends to build a life together. It was exciting and scary at the same time. But there was a practical problem. My business was down south. So I rebuilt. I rebranded again, this time to Elixir Creative Media Studio, and started from scratch in a new area. I rebuilt the photography side, expanded into business support and graphics, and helped wherever I could. It wasn’t glamorous. It was work. But it was mine.

2025: The agency era begins (Team Elixir)

In 2025, My partner had an idea that started as a joke. “What if we started a TikTok agency?” We said it, laughed, and then realised we weren’t actually joking. So we did it. At the beginning, we called it Team Elixir. It made sense. It was built on the Elixir name, and it was a team. It felt right. And then it grew. Not just in numbers, but in energy. My partner and I built something bigger than a business. We built a community. From chatters to gamers to unboxers to businesses, people showed up with their own style, their own dreams, and their own reasons for creating. And I was proud. Properly proud.

The realisation: it was never just “me” anymore

Here’s the truth. For years, every name I used was centred on one person.

• Elixir was mine.

• MTD Productions was mine.

• Elixir Creative Media was mine.

But the agency wasn’t just me anymore. It was us. It was my partner. It was our creators. It was our managers. It was our community. It was the people who supported us quietly in the background, and the people who showed up loudly and consistently. So in late 2025, we made a decision. We rebranded one more time, and we did it with intention. I needed a name that still carried Elixir, but didn’t put one person at the centre of everything. That’s how WE ARE ELIXIR was born. Because it isn’t “I.” It’s we. Every creator. Every manager. Every owner. Every follower. Every reader. Every customer. Every future creator who hasn’t found us yet. We’re not a brand built around one person’s identity. We’re a community built around shared belief.

What we stand for: next-generation creator support (without the pressure)

When we started building the agency, we were told there were “certain ways” you had to run things.

Control the creators.

• Push the numbers.

• Track the stats.

• Pressure people to go live constantly.

• Make it all about diamonds, targets, and performance.

And we said no. Not because we wanted to be difficult, but because we knew deep down that copying the same model would never make us unique. And we are unique. We’re a next-generation creator agency built on family support, not pressure. When you join us, you’re not signing up for someone to tell you to grind until you burn out. You’re joining people who understand that life happens. That anxiety is real. That depression can make getting out of bed feel impossible. That sometimes you’re doing your best, and your best looks different every week. We’re here for the milestones, the messy moments, the days where content flows, and the days where it doesn’t. We celebrate every step forward, whether it’s a streaming win or a life win. We laugh when things go wrong, and then we help you fix it. We remind you that your content has meaning. And we remind you that you have meaning. Because our creators are not numbers. They’re people.

Why we created Faces of Elixir

That’s also why we started Faces of Elixir on this website. It’s our way of shining a light on the people who make this community what it is. Not just their content, but their style, their creativity, their story, and the energy they bring. It’s proof, in public, that creators deserve to be seen for who they are, not just what they produce. And sometimes, seeing yourself celebrated is the thing that helps you keep going when your brain is telling you you can’t.

Where we’re going next

So where is Elixir going? Honestly, we don’t know every detail yet. When I first started, I didn’t even think I’d make it this far. But we did. And that tells me something. We’re building something that lasts.In the future, we want WE ARE ELIXIR to stand above the crowd, not because we’re louder, but because we’re better to people.

We want to be the agency that creators talk about when they say, “They actually care.” We want to keep growing a roster of creators who are still creating, still experimenting, still learning, still building.

• Creators who are streaming.

• Creators who are releasing music on Spotify.

• Creators who are writing books.

• Creators who are building businesses.

• Creators who are doing their thing, their way.

We know there will be challenges. There will be moments that push us down and moments that lift us up. But we also know this. No matter how hard it gets, we’ve got this. Because we’ve never been doing it alone.

If you’re looking for an agency, let’s talk

If you’ve ever considered joining an agency for streaming or content creation on TikTok, YouTube, Facebook, or anywhere else you’re building your platform, come talk to us. We’re more than happy to sit down with you, hear what you’re building, and show you why WE ARE ELIXIR could be the right partner for your journey. Because we’re not here to push you. We’re here to support you. And if you join us, you’re not joining my agency. You’re joining ours.